Why You Should Learn Marketing: A Step by Step Guide
In this article, I’ll explain about current marketing trends with examples and a quick overview of latest marketing trends which help you to understand why you should learn marketing and build a tribe for your future
Introduction
You will be surprised What I have learned exactly 6 years back during my MBA, now the marketing has changed a lot
You must keep this in mind that marketing will never obsolete because it based on human psychology
The fundamentals of marketing
Marketing starts with customer perception and customer needs that leads to creating a product
Marketing is not only about creating new customer but also it’s about keeping a good relationship with existing customers which create brand loyalty
As a company, you should not only focus on marketing but investing time on the product which is more important, if your product can solve your customer burning problem then product sells automatically
Digital marketing vs. Traditional marketing
You might be wondering the shift happened in the last few months in digital marketing because of the pandemic which supposes to happen by 2025
This debate between traditional and digital marketing is one of the hottest topics you see in the last few years
You may feel, this is the Digital age so Digital Marketing is the best marketing, but you have to look at the facts that India now has 504 million active internet users, who are five years or above, according to a joint study by the Internet and Mobile Association of India (IAMAI) and Nielsen.
So there is still a big opportunity lies in Traditional Marketing
What is Traditional Marketing?
Traditional marketing is also called conventional methods of marketing, You might have seen brands promote through billboards, NewsPapers, Flyers, Radio Television many more
It has huge potential for Tier 3–4 Cities and villages
What Is Digital Marketing?
In a Simple Term, Digital marketing is the process of Marketing through the Internet i.e. Facebook, Instagram, Email marketing, Blogs many more
Digital Marketing helps you reach to your customer a much faster way
The maximum population are using a smartphone so you have the big opportunity to target your audience
CATT Marketing Funnel
So you are thinking what is CATT?
These are the Four Component of CATT
C– Creating useful content to attracts
A– Grabbing attention.
T– Building Trust.
T– Transaction.
You got a brief idea of what I meant by CATT
n-Niche — Your Marketing success depends on the niche you choose
So overall — Wealth = n^CATT
Niche — Your product is should not be for everyone
You need to find one niche from the 3 core market or core desire (Health, Wealth & Relationship)
Niches are Riches
So the more in-depth niche you focus the bigger revenue is
Creating Content: Creating valuable content is important which must solve customers burning problem or frustration
Grabbing Attention: Creating Hook is the first thing to do in your marketing campaign where you stand out from the crowd by grabbing attention with your headline or eye-catchy image. Then you take your customer through your sales funnels
Building Trust: Then the next step is to tell them a story where customers see your results, testimonials which help to build trust with your services and it creates higher perceived value.
Transaction: After building trust you make an irresistible offer to take action where the actual sales and conversion happens
Integrated Digital Marketing
As per my experience, it is more important to do digital marketing in an integrated way, than build your expertise in each digital marketing element.
All elements are like branches for a tree to give a shape to perform better
These are the core elements of IDM
- Search Engine Marketing (PPC)
- Search Engine Optimization (Organic Traffic)
- Email Marketing
- Social Media Marketing
- Content Marketing
- Sell & Convert
- Search Engine Marketing (PPC)
Search Engine Marketing (SEM) helps marketers to promote by buying Ads on search engines like Google, Yahoo, or Bing.
- Search Engine Optimization (Organic Traffic)
SEO is one of the very cost-effective methods where you optimize your website/blog on top search engines like google
It gives long term results. sometimes it gives you more leads than SEM(Paid
Ads)
- Email Marketing
It’s a most valuable asset for every businessman because you never know any point of time if social media tools like Facebook shut down, email is the only asset which will give you access to reach to your target audience
So creating a leads magnet (Sign up form, Ebook or Survey form) to get your prospect email id then, later on, you can follow up with them
- Social Media Marketing
Social media like Facebook & Instagram is one of the top platforms across social platforms where you can run ads to get fast traffic
For more professional and decision-maker audience you must hangout at Linkedin and Twitter
- Content Marketing
All of these above channel objectives is to build traffic for your sales funnel, your blog or to your website where you teach your customer and give more and more value with the right information
- Sell and Convert
Then you create an offer and give it to your customer then your customer purchase and you get sale
So in Integrated Digital marketing is the process where all these elements are connected and give best results
Personal Branding: Mass Trust Blueprint
You build your reputation by adding value
How to build your brand?
Business is logical but people are emotional
So People connect with people, not your brand name or company
It’s very important to build a personal brand to create a differentiation in the market
What Top Leaders Talk ABout Personal Brand :
“Your brand is what people say about you when you’re not in the room. Jeff Bezos, Founder Amazon
If people like you, they will listen to you, But if they trust you, they will do business with you.” — Zig Ziglar — American Author
What are the advantages of personal Brand:
Its Create huge followers and network, they will listen to you
It helps you to fight you in a difficult situation
Personal Brand will create more trust and credibility for a brand with a character
Mass Trust Bluprint
As per this blueprint you first learn any subject first, then you do the job or freelance work or your own project to implement then you start blogging to teach people through your writing when you start giving value with your experience then people start to approach you for a consultation then you give mentorship, slowly you build your own agency or startup
I hope you have got little idea about what is marketing
Wait!!!!
I have to share my few personal viewpoints apart from all technical stuff
Firstly
I feel communication skill is important in marketing
Because if you have a great product and you are not able to express your message to your audience then your all the effort is worthless
Secondly
I have been working with a multinational company as well as a startup where I have been part of both sales (corporate & channel sales ) and marketing, one learning I would say there is no specific marketing material/ message for success in the market, you have to try try try different materials to get your message right
You don’t have a perfect sales pitch for your customer you have to try and try different pitch which will get you to the right sales pitch
Thank you for reading my first ever blog on topic of marketing, let me know your view on the comment section
PS-This is part of the Digital Deepak Internship Program under the Mentorship of Deepak Kanakaraju
