How to Use Scarcity & Urgency to Increase your Sales.

Sagar Sangam Sahu
2 min readSep 8, 2022
How to Use Scarcity & Urgency to Increase your Sales.

Do you want to close more sales? You can do it by adding scarcity and urgency to your offer. Scarcity and Urgency are the key concepts for driving sales for any type of business.

Using scarcity and urgency to increase your sales isn’t a new concept. It’s one that has been used for decades by top copywriters and salesmen.

There are different ways of creating scarcity and urgency, but you need to be careful that you don’t go overboard. This blog will give you proper information on how you can use scarcity and urgency to increase your sales.


Scarcity is a concept that is often used in marketing. The idea behind it is to create a sense of urgency in your customer by limiting the amount of available items. For example, if you’re selling a shirt online, you might want to say something like “limited quantity available, order now to avoid disappointment”. This gives the visitor a reason to buy the product and makes them feel like they’re missing out on an opportunity.

Scarcity is used in many different situations and it’s a proven way to increase conversion rates.

Scarcity is one of the most powerful tools that you can use to increase sales, and it’s not just for selling physical products; it can also be used for digital products such as software and e-books.


Urgency is a psychological state that describes a sense of time pressure. It is when a person feels that time is limited to perform an action. In marketing, urgency is used to encourage the reader or customer to take action by using time as a motivator.

Urgency is a concept where the user is given a deadline to take action, otherwise, they’ll miss out on a limited-time offer or special promotion.

Urgency is a way to encourage your users to convert now rather than later.

If you’ve ever been to a retail store, you can probably recall an experience when the salesperson tried to sell you the product on the premise that it’s going to be discontinued soon. This is a persuasive tactic used by salespeople called urgency and it works.

The idea is that if you create a sense of urgency, people will make a purchase now instead of later.

If you want to know more about How to use scarcity and urgency to increase your sales with some more practical examples, then check out this video:

How to use scarcity and urgency to increase your sales