Marketing is changing — changing fast. In the past, many marketers were successful by following a tried and tested process. However, today’s consumers have a much shorter attention span, which means that you have to come up with a more effective strategy to encourage them to buy from you.
There are lots of buying triggers that can be leveraged by online businesses to increase sales conversions. In this blog, I will look at four of the more popular triggers that you should be using in your online marketing.
- Leverage your students’ success stories: Do your students have success stories? Students who have done well, who have succeeded in the program you teach? Students who have taken what they’ve learned from your program and gone on to do great things? Now is the time to leverage those success stories as Buying Triggers To Get More SALES.
- Fear: This is one of the best Buying Triggers that you can use to get more sales. Use it in your online business to get customers to buy from you. Identify what are the fears of your dream customers that can convince them to take action. Eg- What if they lose their jobs? Or what if X happens if they don’t take action now?
- Status: Status is one of the Factors that can influence a person’s buying behavior. If a particular purchase decision can increase the status quo of people, they’ll most likely purchase that product. Similarly in online business, people love to connect and join brands and communities that have a name in the market because they feel it can enhance their status. So if you have a good brand, leverage its power to influence people's purchase decisions.
- Save time: People are looking for ways in businesses that can help them save their time & energy. So think about how you can help them save their time in business if they join you. You may provide some Done For Services to help them save their time.
For more, check out this video where I’ve shared in detail how to increase your sales by identifying these above-mentioned four buying triggers that can be applied in your sales scripts.